350.org: Marketing Global Warming

350 | Global Warming. Global Action. Global Future.
This site, set up by Bill McKibben (who wrote Deep Economy) is a great piece of marketing. By that I mean that it puts a clear, easily understood number on the concept of global warming. By using a fairly universal system (an Arabic number) it puts the goal of reducing CO2 globally into perspective. It gives people a specific number to look at and compare with that goal. Although I argue that there is a lot more to sustainability than just reducing greenhouse gases, at least 350.org gives a perspective on how much work we need to do on just this one factor.

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